Art Kids Branding
Art Kids is an artist-led creative agency founded by hip hop artist Speed Walton as a collaborative platform to showcase musical storytelling. They seek to establish brand identity with a logo, mascot, and manufacture merchandise to pair with their promotions when working with musicians and clients.
Tools
Illustrator, Graphic Design, Product Design
Role
Photoshop, Illustrator, Wilcom
To emphasize the agency’s playfulness, they seek a mascot and agency type logo. Using nostalgic cartoons as an inspiration. Rounded shapes gives a friendly impression.
Sketches and concept process
The dynamic bubble typeface took inspiration from the 70s groovy style. To allow the casual look be used for versatile for professional presentation went through process of deduction to fit the modern aesthetic by only giving modest retro size
